About us

WHO WE ARE

Choice and Fairness is a group of like-minded Ontario organizations, member associations and consumers, in partnership with the Government of Ontario, who want to make it easier for consumers to buy beer, wine and cider in the province, and create a fair market that supports Ontario brewers and business owners instead of multinational corporations.

We support the Government of Ontario’s plans to expand the sale of alcohol in Ontario, and we’re working in partnership with them to make it happen.

Choice and Fairness aims to inform, educate and engage Ontarians in communities across the province on this important topic. We’ve created this website to educate people, help clarify misinformation and provide facts. This website provides details about the way alcohol is currently sold and how expanding the sale of beer and wine will benefit consumers and small-business owners.

MEET OUR MEMBERS

Together, we’re working for more opportunity, more jobs and the end of an unfair system that only hurts the little guys.

FREE OUR BEER

Free Our Beer is a consumer choice campaign led by the Ontario Convenience Stores Association. Its goal is to bring wine, beer and cider to convenience stores, to give Ontario consumers what they want.

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FREE MY BOOZE

Free My Booze is a growing group of everyday consumers who want to see alcohol sales expand in Ontario. The group has no direct ties to any special interest group.

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RETAIL COUNCIL OF CANADA

Retail Council of Canada represents more than 45,000 independent, regional, national mass and specialty retail businesses and online merchants in general merchandise, drug and grocery. It represents the largest private sector employer in the country, supporting more than two million Canadians.

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ONTARIO CONVENIENCE STORES ASSOCIATION

The Ontario Convenience Stores Association represents 6,000 convenience stores across Ontario. In total the convenience store industry generates close to $13 billion in sales and serves over three million customers each day. More than 69,000 Ontarians work in this industry.

CONSUMER CHOICE CENTER

The Consumer Choice Center is a global, independent, non-profit consumer advocacy group that aims to provide more consumer choice and freedom. It doesn’t accept any public funds. Instead, it’s supported by private individuals and partners.

CONVENIENCE INDUSTRY COUNCIL OF CANADA

The Convenience Industry Council of Canada is a national association that brings together retailers, distributors and the manufacturers of the variety of products sold in convenience stores across the country. Representing all parts of the supply chain, CICC members contribute over $22 billion in taxes, employ over 250,000 Canadians and bring convenience to communities from coast to coast.

ONTARIO CRAFT BREWERS

Ontario Craft Brewers (OCB) is a trade association of more than 95 small, independent brewers. These craft breweries are located in over 110 communities across the province that employ 2,200 people and support an additional 9,000 jobs in related industries. In total, there are over 276 operating breweries and brewpubs, with around 80 more in various planning stages, contributing almost $2 billion to Ontario’s economy.

ONTARIO CRAFT WINERIES

Ontario Craft Wineries is a non-profit trade association that represents over 100 wineries in the province. Its members are independently owned small and medium sized businesses, including grape growers, manufacturers and tourism leaders.